Brand-building content

Human content at AI speed

In today's dynamic marketing landscape, AI makes words cheap. A seasoned human editor in the loop makes content worth reading. Human content with AI efficiency, serving a handful of clients at a time.

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The difference

AI slop is easy. Great content requires editorial expertise.

Content is an organic inbound tactic, but it's also a brand building opportunity. Quantity is good but quality is key. AI can make content but humans make it worth engaging.

At least, for now...

// It's all about balance

A long form content engine.

AI efficiency

Custom brand-trained AI agents for keyword and competitor analysis, reader and topic research, outlines, first drafts, fact checking, and more.

Human expertise

An experienced editor with decades of editorial experience to refine the input, edit the output, rewriting and refining to take content from existing to engaging.

Built to rank and read

SEO and AEO/GEO schema sending all the right signals: engaging content, in line with EEAT principles that both algorithms and humans ❤️.

// How it works

An AI-enabled, editor-in-the-loop, turnkey content engine

01

Research

Proprietary agents map what your target customers are searching, human insight uncovers the stories the data wants to tell.

02

Plan

AI creates the skeleton and the schema, human insight steers and course corrects so the content will be good.

03

Draft

AI writes the first draft, an experienced human editor hones: rephrasing, rewriting, restructuring, and removing.

04

Disseminate

Content is formatted and published, with images and complementary* feed-ready social content.

*Complementary as in: supporting and enhancing the whole. Not to be confused with complimentary: free. Although social copy is included so I guess you could make an argument that it's both. Whatever. No one reads mouse type anyway.

// Content engine

How we can work together

A turnkey content engine that runs on AI, human expertise, and a little “trust the process.”

Content engine

1.5 blog updates per week. A steady flow of engaging evergreen content that compounds.

  • Bi-weekly original, on-brand, evergreen blog posts (2-3 per month)
  • Featured + inline images
  • 3 – 5 complementary social assets per post
  • Weekly content from existing assets (4-5 per month)e.g. update and optimize existing content; convert a video, ebook, report, or other asset to a blog post.
  • Monthly editorial calendar tied to brand themes
  • Keyword and topic strategy
  • CMS-ready, SEO, EEAT, and generative engine optimized (GEO)
  • Monthly story / brainstorm meeting
  • Monthly performance report
See if we're a fit
Most popular
Content accelerator

Two blog updates per week. An accelerated flow of engaging evergreen content that compounds.

  • Weekly original, on-brand, evergreen blog posts (4-5 per month)
  • Featured + inline images
  • 3 – 5 complementary social assets per original post
  • Bi-monthly special content project (e.g. indexed glossary, ebook)
  • Weekly content from existing assets (4-5 per month)e.g. update and optimize existing content, video, ebook, report to blog conversion etc.
  • Monthly editorial calendar tied to brand themes
  • Keyword and topic strategy
  • CMS-ready, SEO, EEAT, and answer-engine optimized
  • Monthly story/brainstorm meeting
  • Monthly performance report
See if we're a fit
Fractional + projects

A content strategy or one-off assignment that addresses an identified content need. Or an unidentified one if you want to brainstorm.

  • Fractional content strategy roles
  • Content branding
  • Content / communication style guide
  • One-off asset creation (e.g. ebook, guide, white paper)
  • Video content outlines / scripting
  • Custom agent / skill creation
  • AEO/GEO / SEO audit
  • One-off blog post
  • Content brainstorm session
  • Content calendar
  • Other stuff
See if we're a fit

lede works with a small handful of clients at a time.

Free 30 min call

I'm always happy to talk content and content strategy and I like meeting new people. Book a free 30 min chat. Possible topics:

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